Showroom & Retail Partners
A curated sample library for selected showrooms.
We work with a small number of premium fabric showrooms, selected retailers and representation points — chosen for brand fit and selling discipline rather than for footprint alone.
What a showroom partnership involves
- Sample library
- A curated NEFFERTINI sample book, displayed to the agreed presentation standard.
- Training
- Product, use class and care training for the sales team, refreshed with each collection update.
- Commercial terms
- Set per market and confirmed in writing. Not published publicly.
- Channel discipline
- No unauthorised marketplaces and no uncontrolled discounting.
- Reporting
- Pipeline, sell-through and market feedback shared periodically.
Assessment criteria
What we look at, published in advance.
Opening order, annual target, discount and territory conditions are set per market. Publishing the criteria is not the same as publishing the terms.
| Criterion | What we expect |
|---|---|
| Brand fit | A premium environment, the right customers and the NEFFERTINI presentation standard. |
| Market reach | A defined city or country scope and a real customer network. |
| Commercial plan | Opening order, annual target, reorder and sell-through approach. |
| Sample investment | Sample library, display, training and active selling discipline. |
| Operations | Import, stock, delivery, after-sales and local compliance capability. |
| Team | Trained sales or project staff who can explain the product. |
| Channel discipline | No unauthorised marketplaces, no uncontrolled discounting, no erosion of the brand standard. |
| Reporting | Pipeline, sales, stock and market feedback shared. |
Application review
A clear process, with a person at every decision.
We acknowledge each application, verify the essential business details and review the commercial fit. Qualified applicants then move to samples, a conversation or written terms, depending on the relationship.